As Creative Director for AOA Builds, I led the experiential design and conceptual development of ʻAhaʻāina Wailea at the Grand Wailea Resort. Working alongside the show producer and a multidisciplinary team of 8–10 designers, I developed the spatial narrative and visual language for the complete guest experience—from site planning, arrival and VIP hospitality to scenic environments, stage concepts, landscape, tiki elements, branding, and integrated lighting. I directed the project from initial vision through schematic design and visualization, translating story, atmosphere, and sense of place into a cohesive, immersive environment.